https://www.studioevery.com/perspectives daily 0.75 2026-02-26 https://www.studioevery.com/perspectives/modernmasculinity monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/afd2a592-1d8e-4edd-90cb-cce955fbeb6c/Studio+Every+-+Modern+Masculinity+-+Cover.jpg Perspectives - Modern Masculinity and what it means for brands. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/7c781778-d6b6-48fa-91e4-755ecc12ad3c/Studio+Every+-+Modern+Masculinity+-+Southgate.jpg Perspectives - Modern Masculinity and what it means for brands. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/a2e6a94c-d0e8-47e0-8b7f-fc079964184c/Slide2.jpeg Perspectives - Modern Masculinity and what it means for brands. - Masculinity is being redefined, not rejected. Masculinity becoming less one-dimensional. It’s fluid, expressive, and emotionally intelligent. The Reality: 33% of Irish men say that being a man is confusing nowadays (Red C Research, 2025) and 43% of American boys and young men don’t know what it means to be a ‘modern’ man (NRG, 2024). Globally, men are uncovering new purpose in fatherhood *, with care seen as the future of masculinity, but not yet its currency. ** * The New Modern Masculinity, Stylus ** Equimundo (State of American & UK Men 2025 / Masculinities in Morocco and Jordan / Masculinities in Rwanda, South Africa, and Uganda https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772102325319-S4D3Q94JAB704KA2OS8X/Harrys-Mythology.webp Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772102342895-MESXIHKAQNWQ43ZRP0L8/pocket_final_1200x1200_crop_center_a1c76fef-c630-458f-8251-f5d1dd8a5ef3.webp Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772102325325-EM1XABW9KWLDPBFS520G/Heath-brand.jpg Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772102431688-JF7OG2S6EVBAE238WCN0/Graza.jpg Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1cb7faae-ee97-4894-a7f2-98455f12c70b/Slide4.jpeg Perspectives - Modern Masculinity and what it means for brands. - Authenticity is replacing external validation. Men are starting to figure out who they are, rather than who society says they’re supposed to be. The Reality: Financial security: Men earning more than £70,000 a year were nearly 14x more likely to describe their lives as meaningful than those with the lowest incomes (Equimundo, 2025). Confidence is what unlocks authenticity. It is increasingly rooted in purpose, self-acceptance and self-expression. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772102882287-FQ9U0S481ORN6HKXB83A/Bld+Bro.jpg Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772102905140-SA062X8AESIDQS9VFMKM/Bottle-draught-grid-758x370.png Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772102801118-N9I24JI73AILPY70QP98/_POS_NUTRIENT_DENSE_RANGE_H5O_ZwIqjDJ.png Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772102801689-LGAEGIWUQ4MCXEEYCWS0/PPage_72dpi_ScentSpaceKits_V2_Bold_2.webp Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/2147cfba-d4d2-4cca-958d-83abfe1836ea/Slide6.jpeg Perspectives - Modern Masculinity and what it means for brands. - Connection & community is being valued more. Regular check-ins with oneself and others, is becoming the new masculinity muscle. The Reality: 65% of US men aged 18-23 say nobody knows them well. (Equimundo, 2023) and 15% of US men said they do not have close friends (Survey Center on American Life). “Men are looking for greater connection on their terms, with guidance and not judgement.” * * Men’s Trainer & Educator, M-Path https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772103783133-I58ZAQOSBXWB6823R82M/Hackney_Clubhouse.webp Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772103798220-DZZCE1UZD1OWEV59FD3K/Beavertown.jpg Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772103783071-EF7Y8UQL0BVHQ09ZHKRC/Heck.jpeg Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772103798256-FD4H8N0UMNNVC3X4HQAI/Barber+Cafe.jpg Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/680e833d-2de0-43d0-bff1-ef26c094d5a1/Slide8.jpeg Perspectives - Modern Masculinity and what it means for brands. - Self-Care is moving from vanity to longevity. Modern men link self-care to longevity, control, and pride in maintenance rather than vanity. The Reality: 30% of Gen Z are regularly working out in a gym, compared with 15-25% of the total adult population, with 40% of Gen Z reporting that social media makes them anxious about how they look.* “The term ‘metrosexual’ has faded, and grooming is now accepted as a legitimate and essential part of men’s lives.” ** * We may be ‘the healthiest generation ever’, but as I work out I wonder ... would I be happier at the pub?, The Guardian, 2025 ** Ayal Ebert, Co-Founder, Particle https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772104291428-9JVXS7QI23OMDOBELM5Q/Brotege_Image.webp Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772104292853-KTNMF1BXPV6PLPP523CX/WOW_HYDRATE_rich-2_805fa5b5-95d0-42da-8421-ed38e0c6c348.jpg Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772104290263-JG9XS02QBCS1HAPW6CPB/img_4987.webp Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772104291495-88P6BGK2GSN331XQ77V4/MAN_0297_24_THE_BEST_IN_SCALP_MASSAGING_CARE_WELCOME_THE_SCALP_BUFFER_DESIGN_BLOG_IMAGES_-_1200x628px.webp Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/e986317a-ecac-4721-b61d-dbcb37659630/Slide10.jpeg Perspectives - Modern Masculinity and what it means for brands. - Teens and younger men are driving care habits. Body knowledge and self-expression is being explored by younger ages than ever before. The Reality: 62% of young men in the UK say that positive male role models on social media are frequently overlooked by the press & brands. (Marketing Week, 2024). Skincare use among US Gen Z men has jumped by 25% in just two years, in 2024, with 68% aged 18-27 used facial skin care.* * Gen Z men's surging skin care use is raising the bar for brands, Cosmetic Business, 2025 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772104878346-5X73KUMXFEZUOOGWAIAI/JB+Skrub.webp Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772104878367-JTCMU25UNW5445CTN85Z/Indu.jpg Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772104879520-QSRPA4BSP2ML13I1Q72R/Wild+Nutrition.jpg Perspectives - Modern Masculinity and what it means for brands. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1772104879423-X383EVBKE5057HNQ68AT/Liquid+Death.jpg Perspectives - Modern Masculinity and what it means for brands. https://www.studioevery.com/perspectives/research-9angc monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/ea0102d2-96a9-4594-a834-92605da90cb8/ravi-patel-VMGAbeeJTKo-unsplash.jpg Perspectives - Enhancing the everyday - Publication for Packaging Innovations 2026 For decades, packaging and products have been unconsciously designed around a ‘default setting’ consumer. Invariably, that old adage ‘design for what you know’ means that this consumer often falls into the same demographic, perhaps all too often a young, western consumer. image credit: Ravi Patel, Unsplash https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/08dafb4b-9694-4bdf-bdfb-2df669a89861/store.jpg Perspectives - Enhancing the everyday - The touchpoint you can touch In the world of strategic design, Kelly is the rare sort of professional who has seen it all. Her experience has seen her work on packaging designs for everything from gaming peripherals to medical devices, and from working for some of the world’s largest companies like Unilever to co-founding her own business. “I think we underestimate sometimes, certainly in the brand world but even in the packaging world, how much packaging can really do for brands,” she says. “We underestimate those everyday encounters and interactions that drive brand loyalty. It’s easy to forget the value that it has in brand equity.” There’s so much focus on social media and digital marketing, but in consumer goods your greatest asset is the touchpoint of your packaging. But also, it’s just one point on the spectrum, as is the product, brand image, value proposition, and so on. It’s all interlinked. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1767623961672-R7VG9PBQ9BANRMEMJJ0S/AdobeStock_606078092.jpeg Perspectives - Enhancing the everyday https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1767623962665-S37KMXPVQARDABK643GL/AdobeStock_1342149500.jpeg Perspectives - Enhancing the everyday https://www.studioevery.com/perspectives/research monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/d527e2fb-d41f-49d8-b694-33ab4164cb31/man+looking+in+mirror Perspectives - Uncovering meaningful insight so products connect with people. - Our creativity at Studio Every is informed by insight. Engaging with people is invaluable to ensure that something new to the world will be relevant and resonate. Research is a fundamental to what we do, to help shape, inform and guide innovation. Here is an overview of what consumer insight we can do at Studio Every. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1756475989591-CSPTFRPJ2NV7I9SO429E/AdobeStock_498257145.jpeg Perspectives - Uncovering meaningful insight so products connect with people. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1756476000717-ILSSMBHTJFAI8MEIA8UI/AdobeStock_257716143.jpeg Perspectives - Uncovering meaningful insight so products connect with people. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1756475990467-KITLLB6SEQ3I641660KB/AdobeStock_680589752.jpeg Perspectives - Uncovering meaningful insight so products connect with people. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1756480013059-6NK808ZP4E0A1NZ4KLPI/women+medicine+cabinet.jpg Perspectives - Uncovering meaningful insight so products connect with people. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/73dbdc13-9288-4cef-9d1e-e0023e0ceec0/opening+a+jar Perspectives - Uncovering meaningful insight so products connect with people. - Inclusive Engagement A diverse panel with a variety of needs We aim to ensure that inclusivity is considered in our projects. We have access to a panel of participants with a diverse range of needs and impairments. We see too often that inclusive thinking becomes an afterthought, which is why we have sought out a panel of participants with diverse demographics and needs, which enables broader perspectives to be baked into innovation and inform design. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1756477117528-JYI3DYWZ8CM8C3QI0MJ6/workshop.jpg Perspectives - Uncovering meaningful insight so products connect with people. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1756480140595-CDWPB8ZXPK9LWU0W1ZQU/video+call+on+sofa.jpg Perspectives - Uncovering meaningful insight so products connect with people. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1756888086947-NFZFNMPG50TKHA6DYSNF/workshop+studio+every.jpg Perspectives - Uncovering meaningful insight so products connect with people. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1756478171129-DNUZGBRZNJ4VSH2QOUKK/video+call.jpg Perspectives - Uncovering meaningful insight so products connect with people. https://www.studioevery.com/perspectives/-charities-2024 monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/07d720d2-1bb5-4114-8115-e105cc3a0067/2+x+2+chariities+2024+white.jpg Perspectives - Giving our time away for free - We continued our commitment in 2024 at Studio Every, to give our time to two charities. Our pledge is two weeks, for two charities. For one month over the year, we down tools for clients and paid work and focus our attention on new challenges for charity. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1753786203491-HGEWNESQ6RAYG9FYTXI0/AUK+north+star+crop.jpg Perspectives - Giving our time away for free https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1753786203794-06DL4LEXN156BZQ3BNG3/AUK+themes.jpg Perspectives - Giving our time away for free https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1753786206134-DP7EJU43LYBN1Z4I49ML/AUK-bus_station_poster_mockup-crop-opt.jpg Perspectives - Giving our time away for free https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/154248dc-460d-4510-bb83-de850ff9043d/Sustrans+x+Studio+Every+cropped.jpg Perspectives - Giving our time away for free - We explored new elements of their offer that can encourage everyone to enjoy that National Cycle Network. We investigated different business model approaches that could create new opportunities, exploring new ways Sustrans could acquire and retain financial support from the public. As well how the creation of compelling content would engage their audience and grow a community. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/989ceaae-da4a-4c87-8666-83f954b64694/sustrans_studioevery.JPG Perspectives - Giving our time away for free - What stood out? What stood out to us was how incentives to encourage people to part with money for a good cause can yield far greater results, provided there is relevance and uniqueness. https://www.studioevery.com/perspectives/fresh-ground-2025 monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/cca84fa6-93ec-4649-ad5b-fb4629cadae6/Fresh-Ground_Nutraceuticals.png Perspectives - Fresh Ground 2025 - Where nutrition meets pharmaceuticals, using nutrition for preventive health purposes. The growth is driven by our increasing attention to health, living longer lives, and increasing healthcare costs. So much so, that this category is being labelled as ‘nutri-insurance’. Functional foods, beverages, and supplements brands are continuing to emerge and grow, with USA & China being the largest markets. What's got our attention? - Magnesium added to soft drinks (OHMG Water). - Supplement Vending Machines in US airports (AG1). - Hair growth supplements taking a whole-body approach (Nutrafol). https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/968058f4-2d47-4414-b9e4-51bed3403440/Fresh-Ground_Faceification.png Perspectives - Fresh Ground 2025 - What's good enough for your face, is good enough for your body. The face is the priority of the body - sales of facial care topped $1.85bn in the US in 2023*. The skin on the face is thinner than the overall body, requiring that extra level of care - not to mention it's constant exposure to sun and pollution. With face care firmly at the top, brands have spotted the opportunity to 'trickle down' the technology, and elevate body care. It's an simple leap for consumers - Good enough for face, good enough for the body. What's got our attention: - Collagen Body Butter (Q+A). - Serum Shower Collection (Dove). - AHA Exfoliating Body Wash (Kosas). https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/ddf66c68-440a-4780-9ecf-5b631eeb23ed/Fresh-Ground_Beautility.png Perspectives - Fresh Ground 2025 - Have we reached peak skin care? With so many launches in a vast market, brands are having to work even harder to cut through a crowded category. For years, more products meant better results, and now we're seeing the reduction of steps from up to 10 products down to 3-4 products. What do beautility routines look like? 1. Cleanse - removing dirt and oil. 2. Treat - clarifying and targeting impurities. 3. Protect - hydrating and shielding the skin barrier. What's got our attention: - The 3 step clear set (The Ordinary). - Fresh Faced Starter Kit (Malin + Goetz). - New Faces All Ages Starter Kit (Bubble). https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/559d1e13-d3ec-4d9d-a361-fbb367d5a4d7/Fresh-Ground_HydrationPlus.png Perspectives - Fresh Ground 2025 - At first our fluid intake was nudged past the barrier of 'boring' plain water with enticing keeper bottles and flavour hacks. Now we've entered Chapter 2 of the story - cellular level benefits. Hydration brands are tapping into the critical bodily functions of electrolytes (essential minerals), and how they can turbo charge hydration across a spectrum of everyday processes, as well as preparing for or after heavy sweating. Claimed benefits of topped up electrolytes are: 1. Renewed focus, energy and sleep. 2. Supporting fluid balance and nerve function. 3. Muscle performance and recovery. What's got our attention: - Bouncing back (Unwell). - Everyday health (Sult). - Performance recovery (PureSport). https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/b38afb57-dd4d-4708-a715-d35e3a8a14e7/Fresh-Ground_Wave-of-Green.png Perspectives - Fresh Ground 2025 - Both the tea ceremony and the drinking of matcha has been highly regarded for hundreds of years in Japan (and later across the world) for it's tranquil ritual and rich anti-oxidant properties. Then all of sudden, the magical green ingredient become a social media sensation, with it's pleasing aesthetic and calm energy appealing to Gen Z drinkers. Now, in an increasingly self-care age, those health benefits and an embedded cultural significance have expanded beyond Japan and the world's trendest cafes, to a wider range of products and experiences - putting the matcha market at a value of $4.3bn. What's got our attention: Skin care and face masks ( Tatcha ) At home convenience ( Perfect Ted ) 'Jitter-free' energy ( Lemme Gummies ) https://www.studioevery.com/perspectives/expert-engagement monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/f62380fb-dc0d-442d-bb27-430deb107838/DMC+Expert+Interviews_Censored.jpg Perspectives - Engaging with Experts - Today’s attitudes and perspectives rarely reveal a future view. Talking to experts can provide new perspectives and provide valuable insights. Experts are people who have worked in a specific domain for a long period of time, where they live and breathe a topic. Over that time, they will have engaged with hundreds and even thousands of people in their role. They can channel a lot of knowledge from just one conversation. When considering expert engagement, selecting the right mix is important. Too similar, then there’s an overlap. Too extreme, then they can lack relevance. Striking a balance can add the magic you’ve been searching for. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/340d1e91-62dd-4e1b-9e2a-ce12c4000315/Expert+Engagement-03.jpg Perspectives - Engaging with Experts - Experts we’ve engaged with. We’ve called on experts over the last few years, where we have been challenged to consider a longer-term horizon for brands, where today’s consumer perspectives are not likely to have projection and clues required. We’ve tackled some big topics such as Progressive Masculinity, where we’ve talked to a Men’s mental health coach, a hairdresser, and a Men’s retreat founder & ex-rugby player. We’ve recently explored emotions that people associate with meal-times, and discussed this topic with a Culinary Coach, a Family Food podcast host & pediatrician, and a Restaurant Founder & General Manager. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1748871080997-FHAPQHEL3IOM3BAOTZK4/men%2527s%2Bmental%2Bhealth%2Bcoach.jpg Perspectives - Engaging with Experts https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1748867802574-6Q225NYQ6N4CP61DQO5U/men%27s+hairdresser.jpeg Perspectives - Engaging with Experts https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1748867815933-GVU8L2BXVR2WW7T7C5RR/mens+retreat.jpeg Perspectives - Engaging with Experts https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1748871231891-RDA7AE1L5RRV7FMLKSKL/AdobeStock_456582750.jpeg Perspectives - Engaging with Experts https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1748960672189-6ANAGVVKY3DRWGD0RAHY/family+podcast+host.jpeg Perspectives - Engaging with Experts https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1748960774291-W7VTBFILSKIWC8HN3O0H/AdobeStock_499877722.jpg Perspectives - Engaging with Experts https://www.studioevery.com/perspectives/studio-every-conversations-ed-sims monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/4ba0666e-2800-4e56-baed-5d806b5089df/Studio-Every_Conversations_Ed+Sims.jpg Perspectives - Studio Every Conversations: Ed Sims from Elvie (acquired by Willow), talks ‘Everyday Experiences’ with Kelly. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/ab32c040-cb45-4837-a6f2-64da18698bb2/levo_website-statamic_productimage_1200x994_greybg.jpg Perspectives - Studio Every Conversations: Ed Sims from Elvie (acquired by Willow), talks ‘Everyday Experiences’ with Kelly. - Make it stand out Image credit: Elvie https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/9313ad5b-2727-49db-9056-28ea9585305e/designing-elvie-pump.jpg Perspectives - Studio Every Conversations: Ed Sims from Elvie (acquired by Willow), talks ‘Everyday Experiences’ with Kelly. - 3. How do you have an opportunity in your role to shape and influence everyday experiences? We design intimate products and deal with highly emotional topics. So we have to place as much emphasis on how we want people to feel when they use our products as the function it provides. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1743516038326-LEJQ19N1REJ4S8SZ17YS/Gozney.jpg Perspectives - Studio Every Conversations: Ed Sims from Elvie (acquired by Willow), talks ‘Everyday Experiences’ with Kelly. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1743516037921-T9OT3PGNY81Z1FXNMGYQ/Yoto-famous-five.jpeg Perspectives - Studio Every Conversations: Ed Sims from Elvie (acquired by Willow), talks ‘Everyday Experiences’ with Kelly. https://www.studioevery.com/perspectives/studio-every-conversations-amit-arora-haleon monthly 0.5 2024-11-20 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1fbfab6b-7fc9-4173-83e1-36bcd74445ce/Studio+Every_Conversations_Amit.jpg Perspectives - Studio Every Conversations: Amit Arora from Haleon, with Kelly from Studio Every. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/95bfaf45-c760-4399-ab34-dc8f7ff9a2c2/circular.png Perspectives - Studio Every Conversations: Amit Arora from Haleon, with Kelly from Studio Every. - 2. How have you witnessed sustainability growing as topic for packaging and design? My career and background is in packaging, and from a sustainability perspective that’s where a lot of momentum kick-started. People now recognise that sustainability is more than packaging – it’s how the product and pack come together to create the optimum experience. Net Zero has climbed the agenda, deservedly so, and it is forcing people to think end-to-end, beyond packaging. Investors are demanding more information about it – sustainability has become business critical. It’s treated with a high priority and requires a lot of rigour on reporting. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1731067200007-QBB7ZLU6M5LTU8V5RR09/otriving+pencils7.jpg Perspectives - Studio Every Conversations: Amit Arora from Haleon, with Kelly from Studio Every. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1731067243300-J1GKJTVJ5FFRHA9PQKZQ/haleon+air+purifier.jpeg Perspectives - Studio Every Conversations: Amit Arora from Haleon, with Kelly from Studio Every. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/e900eb46-fcf9-46bd-adea-e7828c0d8a82/AdobeStock_414608990.jpeg Perspectives - Studio Every Conversations: Amit Arora from Haleon, with Kelly from Studio Every. - Vinted is a great service example, that has changed how we see and access the clothing industry. It’s a great win-win, for those looking to find an item or brand you would like, and for those people selling on unwanted products. They’ve managed to change an industry where they have made it easier and more acceptable to buy second-hand items, often as a badge of honour! https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/7f1ba04b-0ac8-4353-a2ad-22a9e2404432/Haleon-Blister-Collective_small.png Perspectives - Studio Every Conversations: Amit Arora from Haleon, with Kelly from Studio Every. - It’s not just internal collaboration that can reap rewards, externally there have been some great collaborations. We teamed up with Albea and EPL packaging suppliers to make toothpaste tubes recyclable. Haleon have also joined the Blister Pack Collective, with PA Consulting and PulPac, to limit the use of non-recyclable plastics in over-the-counter and prescription drug packaging. Ambitious and stretching targets could be a catalyst to disruptive innovation. We can only go so far with today’s business model and solutions, so we will have to look to something bigger. However, small steps, do go a long way. Image Credit: Haleon, VML https://www.studioevery.com/perspectives/studio-every-conversations-ajita-chamberlin monthly 0.5 2024-11-08 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/9c082fa6-b7d1-417b-bb4d-1487c000854f/Studio+Every_Template_Conversations-Ajita-Chamberlin.jpg Perspectives - Studio Every Conversations: Ajita Chamberlin from Colart, with Kelly from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/7ef6ac91-8e0f-4334-b982-3cbf0369f9aa/COLART-ALL-BRANDS-STILL-LIFE.jpg Perspectives - Studio Every Conversations: Ajita Chamberlin from Colart, with Kelly from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/3542806b-8084-494e-9300-71ea47793dc0/Tilda+tin.jpg Perspectives - Studio Every Conversations: Ajita Chamberlin from Colart, with Kelly from Studio Every - Patagonia might feel like an obvious example - but they make money out of sustainability! That’s a real indicator that it can be done. I really like the Tilda Basmati collaboration with the artist, Natasha Kumar. The metal tin is beautiful and a lovely link to my Indian heritage. image credit: Tilda https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/ed57db99-976e-4c7e-8b51-b38266cb12d6/faith+in+nature.jpg Perspectives - Studio Every Conversations: Ajita Chamberlin from Colart, with Kelly from Studio Every - Make it stand out image credit: Faith in Nature https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1719314254305-GPHJOX5FKSXBNR34EARC/COLART-WELCOME-IMAGE-01.jpg Perspectives - Studio Every Conversations: Ajita Chamberlin from Colart, with Kelly from Studio Every https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1719314259924-1K2V1XHC5Y23JSF65L84/COL-1234-Corporate-Brand-Products-Image-scaled-644x644-1576765641.jpg Perspectives - Studio Every Conversations: Ajita Chamberlin from Colart, with Kelly from Studio Every https://www.studioevery.com/perspectives/milan-design-week-highlights monthly 0.5 2024-04-23 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/86914ed7-4874-405c-acda-133f159b47cd/IMG_9940.jpg Perspectives - Milan Design Week Highlights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1713795449987-1DS4M8YEEEN5CR4J0M9P/IMG_9937.jpg Perspectives - Milan Design Week Highlights https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1713796464263-R8QVH4L64X715IY2ASIN/IMG_9940.jpg Perspectives - Milan Design Week Highlights https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1713795454994-NKNOFPRU84UUDM5L3IKP/IMG_9947.jpg Perspectives - Milan Design Week Highlights https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1713795460542-S1B84DW4DDG5O886PB3U/IMG_9951.jpg Perspectives - Milan Design Week Highlights https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/db2bd593-fa9d-497c-b70f-348c4ce43c7f/IMG_9828.jpg Perspectives - Milan Design Week Highlights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1713795813942-2YLM9TY3PGZZKR10LVMF/IMG_9973.jpg Perspectives - Milan Design Week Highlights https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1713795992907-KMM8A2Q47GIFNG93WXOC/IMG_8761.jpg Perspectives - Milan Design Week Highlights https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1713795978823-13C6P92WJ8QZQS4S62FD/IMG_8756.jpg Perspectives - Milan Design Week Highlights https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1713795990567-TGYIIA4T81C1I2FLNCGW/IMG_8757.jpg Perspectives - Milan Design Week Highlights https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/e4aa91c1-2efc-4b5c-903d-3527c12b1310/IMG_9841.jpg Perspectives - Milan Design Week Highlights - SuperDesign Show - Melior Design : Table to Table A Zero-Waste Circular Agriculture system, addressing global issues. The concept tackles the key environmental challenges of our day, from water scarcity and food waste, to ocean pollution and CO2 emissions. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/023b839b-7d79-4308-b76a-e5f7b26e59ed/IMG_9995.jpg Perspectives - Milan Design Week Highlights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.studioevery.com/perspectives/studio-every-conversations-tom-domen monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1bd9a383-3198-4468-8573-2f0448ee43b3/Studio-Every_Template_Conversations-Tom-Domen.jpg Perspectives - Studio Every Conversations: Tom Domen, ex-Ecover + Method Global Head of Long-Term Innovation, with Kelly from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/19e66336-7e36-4bef-b91d-22e0261892aa/Ecover-Wasted-Ltd-Edition-Washing-Up-Liquid.jpg Perspectives - Studio Every Conversations: Tom Domen, ex-Ecover + Method Global Head of Long-Term Innovation, with Kelly from Studio Every - With a solid foundation in sustainable practices, I specialise in guiding companies towards innovative and transformative solutions that supercharge your sustainability goals and maximise future brand value. I now collaborate with organisations and experts to develop and implement strategic circular economy initiatives, bringing people together to rally around a new vision for the future. “A vision can only come to reality through an iterative process where the learnings from your actions are shaping the end goal.” image credit: Ecover https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/5aacc331-717b-4b6f-920f-9bb0e74c2abd/nnormal-kboix.jpg Perspectives - Studio Every Conversations: Tom Domen, ex-Ecover + Method Global Head of Long-Term Innovation, with Kelly from Studio Every - I’d like to give the example of the NNormal running shoe - my favourite hobby is trail running. It’s in trial, so not available for all yet, but it’s a great example of clever circular design. Running shoes have been my guilty pleasure for a long time but having to throw away a lot of still good-looking shoes because of the fact they lose their cushion function after 1000K. Kboix from NNormal is a modular shoe concept where you can replace the mid-sole and bottom sole. You keep the main frame of the shoe for much longer as you replace the sole. It also provides the modularity to use the appropriate sole for the specific run. Or changing between having more comfort vs feeling more natural. image credit: NNormal https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/d6d0325c-0173-4da8-ad97-e70a4e4d491a/NN_Kboix_land.jpg Perspectives - Studio Every Conversations: Tom Domen, ex-Ecover + Method Global Head of Long-Term Innovation, with Kelly from Studio Every - Make it stand out image credit: NNormal https://www.studioevery.com/perspectives/studio-every-conversations-bryce-johnson monthly 0.5 2024-03-04 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/7a9215bb-fc45-4439-b208-29931eab181f/Studio-Every_Template_Conversations-Bryce-Johnson.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/23a6e7d1-9de0-48fe-a75a-de714bdf9592/Adaptive-Accessories-1-1024x714.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every - Let’s say you're a stylus person. A normal stylus requires a lot of finger pressure to hold and if you're a quadriplegic, you might not have that dexterity. But imagine that I slide this pen into an additional shaped sleeve. I don't have to put pressure on that single tip and I can hold it a different way. In this example, the device is the computer, the accessory is the stylus and the augmentation is the sleeve. Image credit: Microsoft https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/51fd641d-b706-4bb1-8bc7-04bed2ea8f62/inclusive-tech-lab-5_print.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every - Make it stand out Image credit: Microsoft https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/cdf19a47-c642-4b53-9352-ab3e5d773595/inclusive-tech-lab-2_print.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every - We talk a lot in our practice about the design concept of synthesis. People talk about inclusive design as accessibility upfront. A rigorous practice in the design cycle, as if there are checklists that you follow to fix all this stuff. The problem is that comes from a clinical or analytical mindset trying to be applied to design – not the idea of synthesis. Image credit: Microsoft https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/048c6665-9ec4-412b-8b9a-172bfcac456f/Xbox-Adaptive-Controller-131-web2.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/a5b04ec2-a777-45f8-9cab-a2e41465a513/Adaptive-Accessories-2-1024x768.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every - Make it stand out Image credit: Microsoft https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1708011152779-GNLDTMNKYPNEA0QTVXCG/24-90824751-ms-inclusive-design.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1708011152847-SISD1YOI9EZLVLL57JMG/4-90824751-ms-inclusive-design.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1708011421445-EMY1HE4CIDC7XTL3SMKE/6aef5750-cfea-11ec-9ff5-a24c2fcaf088.jpeg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/3c74f726-708a-4b52-a39f-98364ae1f6fc/DaveD-HalfRes-1-scaled.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every - You know, my boss is a guy named Dave Dame and I was on the hiring loop to hire him. We were looking for someone to lead the team that could sit in those meetings and represent our work with an authenticity. Having people in the organization to constantly represent the community is crucial. And I think that's where we are ahead of other people: we have a lot of disabled employees. Image credit: Microsoft https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/4123e34a-06c7-41ce-aace-23526550ea58/XboxAdaptiveControllers6913_FullFrame_web.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every - Make it stand out Image credit: Microsoft https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/336dfb1d-9afe-4b3b-b4f3-3028002c8a5e/inclusivetechlabmozaic.jpg Perspectives - Studio Every Conversations: Bryce Johnson from Microsoft, with Niall from Studio Every - If you look at Chief Diversity or Chief Accessibility Officers, the mandate that these folks have is across employee experiences and PR, mainly. What I hope to see soon, are more engineering and design leaders that think about this work than there are today, so they can influence both the broad and deep conversations that need to happen. We do need to stop talking about ‘not excluding people’ and just start including people. I don't think there's pitfalls to intersectional inclusivity, but eventually you’ve got to stop looking at the forest and start paying attention to the trees. Image credit: Microsoft https://www.studioevery.com/perspectives/depiction monthly 0.5 2024-02-05 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1706528242126-IIAOPPBAZJIW1W9RZ644/Depiction_Microbiome%2BChews_Blog-Image.jpg Perspectives - Depiction. What do we mean? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1706529659911-QTMBJ9YV6K2IL1DTDSND/Depiction_Futures-Sketch_Blog-Image.jpg Perspectives - Depiction. What do we mean? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1706528206005-GVNAU0Q7MXWBRFM2K9UC/Depiction_Nutrition-Nugget_Blog-Image.jpg Perspectives - Depiction. What do we mean? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1706528899055-FQP4C6N0MFXT0B6E4SSM/Depiction_C-Section_Blog-Image.jpg Perspectives - Depiction. What do we mean? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/88c7a40f-d39c-463e-8d8f-15d55a43604f/Depiction_Kisok-Ordering_Blog-Image_02.jpg Perspectives - Depiction. What do we mean? - Who is a depiction for? They could be for those hard-to-please stakeholders. Who find the strategy too abstract, those used to looking at shiny renders, or those who judge quality thinking, visually. They can be something for cross-functional teams to rally around. To help recognise the value of each other’s roles, to align on how their actions will overlap, or to simply to feel inspired. They might even be used to brief design execution. By creating a ‘stake in the ground’, figuring out the blueprint and guide-rails, and summarising what consumers should experience. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/67432a61-14fb-4db4-981f-fbf9fe1a4521/Depiction_Travel-Safety_Blog-Image.jpg Perspectives - Depiction. What do we mean? - Making a depiction useful. At Studio Every, we make sure our depiction(s): Summarise the intent of the strategic direction. Demonstrate credible characteristics Outline key principles to support future activities. https://www.studioevery.com/perspectives/definition monthly 0.5 2024-02-05 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1706714213962-NV8AVSXT86LNLAQQC7DM/store+visit.jpg Perspectives - Definition. What do we mean? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1706714214067-MRYBZF8JT1ZPKQUAXVPE/experts+.png Perspectives - Definition. What do we mean? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1706714219895-AABMCSADFP2FEQ2KGQKF/Studio+Every-19.png Perspectives - Definition. What do we mean? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1706714218899-545YBXK86IDXCV577K38/Studio+Every-11.png Perspectives - Definition. What do we mean? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/37601609-71a3-423e-bfbc-62e7c879f35f/store+visit+uk.jpg Perspectives - Definition. What do we mean? - Defining can be informed by many avenues and sources. From an exploration of stores and markets to fully understand this critical touchpoint. Looking to adjacent categories and parallel worlds to glean insights and influence on a way ahead. It should entail connection with real people, whether that be consumers or experts of a certain topic, for they hold clues that will inform what is valued. They can also provide an invaluable view on early hypotheses. It will call for connections and fusion of opportunities that can lead directly to an incredible idea. Above it all, it should be an aha-moment in which you discover something unique and new to the world, no matter how big or small. A true insight and human truth. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/7c64c7da-f2a5-4128-a13b-c4c11484dbfb/StudioEvery99.jpg Perspectives - Definition. What do we mean? - Who is definition for? For those who want to trace the thread, to fully understand what has underpinned an idea. For brand guardians who keep ideas true to the brand purpose and values. For those managing risk and can draw on evidence as to what has informed ideas. For those who want to dream big and uncover something genuinely new to market - innovation, rather than renovation. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/7134a872-d5e2-49fa-be38-0e04ed111abb/connections.jpg Perspectives - Definition. What do we mean? - Making definition useful. At Studio Every, we ensure that definition easily dovetails into being able to be depicted. For definition to be successful, it should: Frame the benefit and unique point of difference. Demonstrate the influences that could be faced in the future, and why. Culminate information into compelling and clear spaces or stepping stones. Definition alone will give the strategic direction. Coupled with creativity is where the magic happens, to bring it to life ideas and tell a story. https://www.studioevery.com/perspectives/studio-every-conversations-andrew-fifield monthly 0.5 2024-02-12 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/78d4c9af-1e7a-4ea5-8f15-75c852307631/Studio-Every_Template_Conversations---Andrew.jpg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/ccf4fb4d-eb0e-4b91-bdb0-85e411b1d323/MaryHare06_ArchitecturePLB.jpeg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every - Teaching profoundly deaf young people to understand and communicate means a lot of 1:1 with the speech and language therapists, so much of the design is determined by the very small classrooms, which must be very well insulated in terms of sound. It’s critical to be close to the teacher and have good levels of natural light to lip read more easily. Then around the rest of the school, it was about having clear lines of sight. If you can't hear what's going on around the corner, you don't want to suddenly come across a group of people. That's one of the things that led to the school’s unique D shape, so the environment gradually reveals itself. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1705855036403-ZTA5XN6UYW9PZ8ISCO8U/MaryHare02_ArchitecturePLB.jpeg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1705855036347-SZRP0AGFTIYYIF2PD3T2/MaryHare03_ArchitecturePLB.jpeg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1705855044068-X6VB74RV5X8CSONUR5VH/MaryHare05_ArchitecturePLB.jpeg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1705855043920-BO72QQOHD5W8S9TSP0W9/MaryHare07_ArchitecturePLB.jpeg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/f4c1f472-dba9-4408-a6d4-27411032af05/MaryHare04_ArchitecturePLB.jpeg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every - And for example, sound levels in a classroom are legislated, which means a school could be picked up on not meeting its educational standards, especially in the case of educating deaf children. With Mary Hare, the strict guidance in the educational part of the school serves to fulfil a ‘contract’ with the pupils – the best possible environment to learn. Beside the school there is the dormitory aspect which doesn’t have the same regulation and legislation applied to them – as that’s about living (as close to real life as possible). It’s about balance, providing specific quality of design in environments which have unique needs and more relaxed spaces that reflect most other environments in life. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/5a2e797c-4e79-4bba-b960-40aed894c3b6/Marriotts+and+Lonsdale_ArchitecturePLB.jpeg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every - What we do and I think all architects or designers should do: get in and meet the end users. Try to get a personal understanding of them and gain an experience of who you're designing for. Regulations are fine, but I don't think anything replaces spending a day with them. With Marriotts & Lonsdale, which was a school for physical and neurological impairments there was need for a lift that four children in wheelchairs could fit into. During the workshop we went into a hall with some children and physically taped out the lift floor plan. Mary Hare was five to six years from beginning to end and the contractor was very good about arranging regular visits. It is imperative that you maintain that engagement, particularly in children's education projects and I did go back when it was completed to speak with staff and pupils about how they were getting on. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/058e8f1d-007a-4f33-9767-f97f0ff19fc8/MaryHare_ArchitecturePLB.jpeg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every - However, as an architect, I felt very keenly with Mary Hare that the support I received in understanding deafness was critical, but on its own doesn't get you a good building. It was just as important to make sure the building was pointing in the right direction and the quality of light was right and we had been gifted this amazing site at the top of the hill overlooking a valley. You know deaf children need a good view as much as a non-deaf child. So, there are aspects of the environment that are informed by what would be lovely, as well as critical for the learning environment, and that comes from the combination of experts and our central role. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/f57f31c7-ea68-43d6-b3d3-d65ab62a3b43/Hellerup+School_Arkitema.jpg Perspectives - Studio Every Conversations: Andrew Fifield from ArchitecturePLB, with Niall from Studio Every - Have you heard of the school in Hellerup? It's in Denmark and it's on three floors and doesn't have any walls. There is an amphitheatre in the middle that is open to all the spaces around and is much more about project and person-based learning. “The building isn’t designed around the curriculum but instead than the humans that use it.” https://www.studioevery.com/perspectives/by-your-side monthly 0.5 2024-01-29 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/c00c684d-265b-4405-917b-63e3c1fc80c2/phone-in-hand-mockup.jpg Perspectives - By Your Side. - As more and more services digitise, people who are less tech-savvy are getting left behind. Everyday services are transforming, calling on new ways to carry out something that was once familiar and trusted. The banking sector has evolved significantly over the last decade. Bank branches have been rapidly closing and cash is becoming a thing of the past. Banks and building societies have closed 5,791 branches in the UK since January 2015, at a rate of around 54 each month*. Yet, a segment of the ageing population are not embracing the convenience and protection we all enjoy from digital banking. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/c225e4ad-76e5-42bb-9b53-fd046b763ae2/Digital-Banking-for-Age_Visual_GIF.gif Perspectives - By Your Side. - The Idea. ‘By Your Side’, step-by-step support to getting familiar with app banking. We brought together guidance in a printed format, alongside the real-time digital experience - with the aim to demystify digital money management and make getting started a less fearful experience. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/dd2a27c2-eb8c-46a4-863f-4d5e4bcd6963/Digital-Banking-for-Age_Visual_Sketch.jpg Perspectives - By Your Side. - Depicting an idea. Our depiction is a demonstration of how By Your Side could manifest. Something simple to orientate people around the idea and thinking, rather than detailed design execution. This of course could be explored in depth and detail. This creates the ‘space to play’ -boundaries in which to flex creativity. https://www.studioevery.com/perspectives/-2-weeks-2-charities monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/4dd8edd2-dbff-44fb-b353-43b89f408913/2+x+2+chariities+2023+v2.jpg Perspectives - Why give 2 weeks to 2 charities? - We made a commitment when we started Studio Every, to give our time to two charities. More specifically, two weeks, for two charities. Our pledge for 2023. For one month over the year, we would down tools for clients and focus our attention on new challenges for charity. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1700481590438-F8V2DPDI43CZIG4AFQ2P/Blood-Cancer_Framework-page.jpg Perspectives - Why give 2 weeks to 2 charities? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1700481591075-LSI3ODQD5E5ND11WZW7S/Blood-Cancer_Method-Cards-Tools.jpg Perspectives - Why give 2 weeks to 2 charities? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1700481636213-VRJCA37ND601IC4REPW7/Blood-Cancer_Strategy-Book.jpg Perspectives - Why give 2 weeks to 2 charities? https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/b10a3d52-c564-42af-9508-5272f778711f/website---blog-post-mosaic.jpg Perspectives - Why give 2 weeks to 2 charities? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.studioevery.com/perspectives/studio-every-conversations-rogue-oat monthly 0.5 2024-08-12 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/07ad0188-910c-4516-ba2c-5fdb0d74f7f5/Studio+Every_Template_Conversations+-+Joe-Flo+Rogue+Oat.jpg Perspectives - Studio Every Conversations: Joe & Flo from Rogue Oat, with Kelly from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/ddc2f4ab-b238-4c26-b829-44b734f82540/F%26J+-+barn+door.jpg Perspectives - Studio Every Conversations: Joe & Flo from Rogue Oat, with Kelly from Studio Every - 1. Can you share how Rogue Oat came about? Rogue Oat was the result of many chats around the family dinner table about how farming fits into the wider conversation around sustainable consumption. We (Flo & Joe) are passionate that farming is absolutely key to helping us all consume more sustainably and felt that that story was not being shouted about. 2. What inspired the brand and the name? Rogue Oat is a farming term for an oat growing in an unexpected place. Our oat drink that sprouted on a dairy farm is just that. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/b1737ff5-946b-4422-b28a-648fb1a0524e/RogueOat_Logo.jpg Perspectives - Studio Every Conversations: Joe & Flo from Rogue Oat, with Kelly from Studio Every https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/f5f34465-7202-4bbb-a2c3-065cdb59a77f/rogue+oat+bottles.jpg Perspectives - Studio Every Conversations: Joe & Flo from Rogue Oat, with Kelly from Studio Every - 4. One of your principles is to keep waste to a minimum. Can you explain more about how you do that? We package Rogue Oat into 2L bottles which is double the size of the industry standard of 1L. We have heard so many stories of cafes filing their bins with tetra paks which are difficult to recycle. Our HDPE bottles really are curbside recyclable and offering larger pack formats helps to reduce this even more. We are now offering a 10L pack size too! On top of that, once we finish with the oats, we feed them to our cows who in turn fertilise our fields. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/0caa44ed-10c5-4acd-a07e-c2b867e5d1b3/Drone-farm.jpg Perspectives - Studio Every Conversations: Joe & Flo from Rogue Oat, with Kelly from Studio Every - 6. Good for you, good for all is your mantra - how are you delivering on this? We try our best to deliver on it in everything we do. We use solar energy and wood pellets for most of our energy requirements and our water comes from our own Cotswold bore well. We feed the spent oats to our cows who in turn fertilise our fields. On top of that, we personally think that drinking Rogue Oat is a total pleasure and one that is good for you. Our preferred method is in a flat white but that is up to you! https://www.studioevery.com/perspectives/why-look-ahead monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/53659885-2645-48c7-b0c0-1b34dc2bd2d1/future+vision.png Perspectives - Why look ahead? Strategic futures: turn a long-term goal into an actionable strategy. No-one can predict the future. But signals and clues can create a path ahead, and enable you to speculate and plan for the future. There has never been a time so right for a long-term view on brand futures. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/f89a6aad-e385-4ef4-bd02-8e3f11907119/design+thinking+funnel.png Perspectives - Why look ahead? - Clues and signals Identifying signals and clues can inform possible and plausible brand depictions to action the strategy established. They can also inform a strategy, to ensure clear value is being pursued. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/5aad3fdf-235d-49e8-8a2d-34017cb4cdf7/backcasting.png Perspectives - Why look ahead? - Backcasting from a vision Clues and signals act as ingredients to depict a future possible world. This creates an ability to work backwards and connect to today, and create a roadmap that links the now, next and beyond. No roadmap that looks to a 8-10 year horizon is watertight, as the market, the category and people’s attitudes can change quicker than expected. However, it creates a clear sense of direction and action on how a brand plans to evolve and think ahead, rather than look sideways. https://www.studioevery.com/perspectives/studioeveryconversations-leo-young-good-nugget monthly 0.5 2024-01-19 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/c4473968-a767-407c-87f5-f46d6a2358c5/Studio+Every_Template_Conversations+-+Leo.jpg Perspectives - Studio Every Conversations: Leo Young from Good Nugget, with Niall McRiner from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/3d31c078-94ba-4f8c-b8ad-181928c741f2/351477821_1107574676870286_4723165342105395225_n.jpg Perspectives - Studio Every Conversations: Leo Young from Good Nugget, with Niall McRiner from Studio Every - At the start of this month (June 2023) Leo and Good Nugget hosted an Academy fundraiser at SHED in East London. They celebrated GN alumni, ran talks to highlight the drive for more diversity and used an auction to raise incredible funds for the next generation to benefit from the Academy. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1062ff8c-9d5c-40b9-9aba-1b11995c5368/344768225_229424943025215_2410138933838779805_n.jpg Perspectives - Studio Every Conversations: Leo Young from Good Nugget, with Niall McRiner from Studio Every - Interesting, maybe apprenticeships is a topic of another conversation with you. What sort of activities and initiatives do Good Nugget engage in, to give a 360 approach? We call it a 360 approach because our core is supporting underrepresented young people. But it's not just those people that we need to help and inspire because it also takes the industry and the education system as well. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/c97eebe8-8c74-4944-9234-cf09c4ae846c/348696077_293313356366550_2806154508396151472_n.jpg Perspectives - Studio Every Conversations: Leo Young from Good Nugget, with Niall McRiner from Studio Every - The most interesting (and surprising) thing for me when I approached the industry was…is this it? You see a core group who are interested in and creating change. Then there is a large chunk of the industry focusing on running a profit-making business and so investing in underrepresented talent or thinking about D&I is not always at the top of their agenda. Luckily I’ve been able to open a network that includes the people who are really interested in passionate to do something, such as coming on board as a mentor or co-hosting school talks and even co-hosting our programmes as well. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1acf368c-c01d-4e8f-870b-785dc95b372e/Screenshot+2023-06-20+at+13.49.31.png Perspectives - Studio Every Conversations: Leo Young from Good Nugget, with Niall McRiner from Studio Every - You're a graphic and brand designer, but you have a roster of mentors from an eclectic set of creative backgrounds: filmmaking, writing, magazine editors. Was that exciting for you? The best thing about running Good Nugget is that I'm learning something every day and I get to meet some amazing people. We've run a coffee club as a speed mentoring series, where industry professionals will provide 30-minute conversations and I join them for safeguarding reasons. I sat on one the other day where we had an animator from Aardman. I was thinking, ‘I'm learning so much here’, and imagine if you're 15, 16 or 18: how inspiring that could be. I'm to meet loads of amazing different people from different industries, which is great. I do have some satisfaction from my personal growth because I’m not standing still. I think that’s just running your own business, one of the things that you do realise is that you're always growing. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/c875dd6d-dd56-47f0-aa96-4c8913bee85f/Screenshot+2023-06-20+at+13.48.29.png Perspectives - Studio Every Conversations: Leo Young from Good Nugget, with Niall McRiner from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.studioevery.com/perspectives/studioeveryconversations-jade-smith monthly 0.5 2024-01-19 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/19df32cb-673b-4b3b-8bb3-f48a1d9fbc02/Studio+Every_Conversations+-+Jade+Smith.png Perspectives - Studio Every Conversations: Jade Smith from Royal School for Blind, with Kelly Dawson from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/c6a508a0-f191-47b1-937c-08d46cdebdc7/Jade+Smith_Conversation_Tennis-balls.jpg Perspectives - Studio Every Conversations: Jade Smith from Royal School for Blind, with Kelly Dawson from Studio Every - The school is a real lesson in how to create a space for children to thrive. Hacks and modifications around the space are a hint to what we should perhaps see in all buildings. Indications to know that you’ve got the end of stairs, tactile shapes to signal a classroom on the right, and fragrance rooms to know which room you are in. It’s a multi-sensory playground that demonstrates that it is the environment around us that can make people disabled. It is a masterclass in how harnessing sensory cues can help children gain independence. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/19904d65-1519-4d11-8563-8bf7b1cd4aa4/Jade+Smith_Conversation_Technology.jpg Perspectives - Studio Every Conversations: Jade Smith from Royal School for Blind, with Kelly Dawson from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/6a05d5b4-e895-43ce-a691-31f72f5001c3/Jade+Smith_Conversation_Hand-rail.jpg Perspectives - Studio Every Conversations: Jade Smith from Royal School for Blind, with Kelly Dawson from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.studioevery.com/perspectives/makers-and-mavericks monthly 0.5 2023-10-10 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/e643daae-f988-4f47-96d2-772cd25a5c97/Studio+Every+at+Makers+and+Mavericks.jpg Perspectives - Makers & Mavericks 2023 - We recently attended Hiut Denim’s Makers & Mavericks in Cardigan, Wales. Home of the Do Lectures, the town is a hotbed of creativity. This years event was a series of workshops and talks, centred around the theme of ‘This Works’. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/e807433f-fa24-4356-aa59-0678d05ebf58/Lucy+Gannon.jpg Perspectives - Makers & Mavericks 2023 - Don’t aim for success, aim for joy Playwright, television writer and producer, Lucy Gannon opened the event with a heartwarming perspective on her values and career experiences. After a life of ricocheting around the world, as she put it, she found her feet in writing plays. Her key advice and message was simple and emotive: Find what you’re good at. Don’t be so stuck on success that you fail to enjoy the people around you. Don’t aim for success, aim for joy. Perhaps a motto for life. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/b421402c-ac4c-4853-b914-247a5f6af8a2/mood_hero.jpg Perspectives - Makers & Mavericks 2023 - Putting on your own oxygen mask Gareth Dauncey shared his personal journey with mental health and the shift he has made. He openly shared how being comfortable with being a founder doesn’t come naturally to him. His mental health app, mood.io draws on a personal method albeit analogue, that helped him to track his mood using colour coding. He spotted patterns over time and could attribute what was helping or hindering his mental health. The app’s simplicity is commendable. All too often the temptation is to add more. However, Gareth strongly believed in minimal functionality to encourage maximum engagement. An image of Coventry train station, before renovation. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/46c17456-1ff6-451e-b7a7-4c3d5810c8be/peter.jpg Perspectives - Makers & Mavericks 2023 - Finding balance in life Peter Komolafe ran a workshop orientated around the Wheel of Life. The author of The Money Basics, demonstrated the tool that helps you to reflect what’s working for you, or what needs attention and investment. Aspects such as romance, finance, career, home environment, friends and family. It’s an incredible way to sense check where to focus your time to improve life balance. It’s advised that checking in with your scoring every 3 months is a good duration to reflect on how aspects are improving. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/906593c4-ff7e-4f5e-a099-6e27e68b4f6a/dirtbag.jpg Perspectives - Makers & Mavericks 2023 - Stories are the fuel Russell Ashdown, shared the power of insight and big ideas. The founder of Dirt Bag, quality coffee in a bag, shared his journey to launch a new product to market via Amazon. His talk stressed the importance of the story for any brand. The outcome might be the same as others but your story is different. Too often people are so fixated on the product, ‘the answer’, they fail to step back to think about what the question is. What is the real human insight and idea that will create daylight between you and the competition? Overall, it highlighted how much progress you can make when you’re time short. Dirt Bag is Russell’s side hussle, using an hour and a half each day to make progress. Whilst his day job is Creative Director at Love Creative. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/e25a9283-79d5-40fe-aa17-fc70722ab4ea/David+Hieatt.jpg Perspectives - Makers & Mavericks 2023 - Ask a better question David Hieatt ran a workshop on the power of asking good questions, to draw strong conclusions. Being influenced by the recent AI phenomenon, we explored a series of enquiries using ChatGPT that got us to the answers, real quick. The tool is only as good as the questions you ask it! Perhaps a lesson for any successful innovation. The better the question, the better the answer. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/d63673cb-2e72-42e0-8d2d-20847bdde748/Makers+and+Mavericks+snapshot.jpg Perspectives - Makers & Mavericks 2023 - Energy to take into our everyday The event was at the home of the Do Lectures, a place that naturally encourages you to slow down. Something we perhaps feel reluctant to do when we’re on a hamster wheel constantly forging ahead, and sometimes not necessarily in the right direction. The conversations, the people, the topics covered, and meals shared were fuel and energy to inspire us and carry through into our everyday. https://www.studioevery.com/perspectives/a-city-of-movement monthly 0.5 2023-05-08 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/ea46e54b-93b2-4ba6-9c11-e691c302c43d/coventry+station.jpg Perspectives - A city of movement - We explored this idea and possibility with the City of Coventry. An image of Coventry train station, before renovation. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/5e909df0-aa4b-4303-aacd-ac09e6ab66d3/coventry+station+new.jpg Perspectives - A city of movement https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/482ef738-d712-4981-aa87-7b9c63681680/COMMUNITY-KITCHEN-816-72.jpeg Perspectives - A city of movement - Coexist Community Kitchen, Bristol. Image credit: Benjamin Pryor At the point of arrival, a station has the chance to tell a story. For Coventry, it’s about a city of movement from historical its transport industry but also through immigration that has made the city diverse and multi-faceted. There is potential to celebrate newcomers and connect locals together through the power of food. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/db076248-5232-4aea-856e-36a50c5e609a/0_JS184896065.jpeg Perspectives - A city of movement - Imagine if the press of a button on a smartphone could alarm a train conductor and call for help. Imagine if a safety ecosystem was created to build a ‘safe circle’ along all stages of your journey in and beyond the station – a diverse transport network of conductors, taxi drivers, community police, baristas and more. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/7327ddea-6728-445c-bb95-acebbf08ec9c/02_Multi-Touchpoint-Experiences_Key-Visual.jpg Perspectives - A city of movement - Who do we mean by everyone? Well, just that. Not just the frequent traveller with shortcuts and best knowledge of the platform. Stations need to work for families (with pushchairs, bags and scattered children); those who are blind or partially sighted; those for whom English isn't a first language; people who use a wheelchair; those with hearing difficulties; or those with learning difficulties. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/69354edd-4887-4dbb-a4e2-435a6c2e55cf/morag+coventry.jpg Perspectives - A city of movement - ‘Endless Ribbon Connecting Us’ by Morag Myerscough, Hertford Street, Coventry. Image credit: Gareth Gardner ‘Endless Ribbon Connecting Us’ by Morag Myerscough, Hertford Street, Coventry. Image credit: Gareth Gardner https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/08786c41-7f7d-46bb-87d9-5a88de168e91/2021+campaign.jpg Perspectives - A city of movement - Make it stand out Image credit: Uncommon - Coventry City of Culture https://www.studioevery.com/perspectives/studioeveryconversations-rebekah-lloyd monthly 0.5 2023-04-26 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/9bde930a-b784-41d7-bca8-5fcb36886ea8/Studio+Every_Rebekah+Lloyd.png Perspectives - Studio Every Conversations: Rebekah Lloyd from This Independent Life, with Kelly Dawson from Studio Every - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.studioevery.com/perspectives/standardisation-vs-distinction monthly 0.5 2023-04-18 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/c01b4a62-7ef7-4a0d-b2a4-f0a182fe4c46/Studio+Every_Standardisation+vs+Distinction.jpg Perspectives - Standardisation vs Distinction - The big takeout: We’re heading for a fork in the road for packaging design: standardisation or distinction? To make a circular economy supply chain in consumer goods optimal, we’ll likely need standardised packs that are suited for efficient and wide reaching refill & reuse. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/c66d7f4d-2bd3-48ef-a9d9-658e3b9ba6ef/Aesop_Lifting_the_Lid_Web_Mid_2_Desktop_2560x1440px.jpeg Perspectives - Standardisation vs Distinction - Further still, if a brand was quick enough to own their category standard first, such as the case with Aesop, that becomes their equity and everyone else’s standardisation. Image credit: Aesop www.aesop.com/uk/r/sustainability/ https://www.studioevery.com/perspectives/we-c-you monthly 0.5 2023-06-05 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/f56923ca-feeb-4977-b031-edaffc4ba48b/02_Breakthrough-Product-Innovation_Image-01.2.jpg Perspectives - We C You - Whilst every 4th trimester comes with extreme challenges, the nature of recovering from major surgery whilst entering a new life chapter gives rise to a complex layering of physical and emotional effects, which have been underserved. According to the WHO, caesarean sections are rising globally, now accounting for 21% of all childbirths and is set to increase to 29% by 2030.(1) With those significant numbers and the clear gap in support, it’s time to start seeing these women. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/4dc4e68f-0cb0-4d04-847d-a80870be733b/01_Breakthrough-Product-Innovation_Blog_Quote+01.png Perspectives - We C You - Uncovering more We explored this in more detail by sitting down with five women who gave birth via c-section, between 4 months and 8 years ago. Their experiences covered emergency intervention and planned surgery. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/e4605d7b-0ee1-4cbc-85f4-3d87b71a358f/01_Breakthrough-Product-Innovation_Blog_Quote-02.png Perspectives - We C You - The consequences are immediate and limiting. Our group described an undignified sense of failure, as simple tasks become challenging, and lifting, breast feeding or bonding with the baby can be tough. With all childbirth, society has a tendency to focus on the new life. The baby’s condition is scrutinised, but the women are often considered secondary. The loss of identity many new mothers face can be exacerbated after such a procedure. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/151b1470-82b6-416e-b347-86d2d1dd46b5/02_Breakthrough-Product-Innovation_Key-Visual_Deck.jpg Perspectives - We C You - Make it stand out What if there was a kit with physical and digital elements that are revealed over time? It would address what might be needed prior to the C-section, on the first days back home, to many months later. By combining aspects of clear information & guidance, dignified care, a supportive ‘village’ and curated ‘me’ moments we could enable new mothers to control their care and feel seen. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/b2014d08-a0b7-4433-a0ca-b57410a7e27a/02_Breakthrough-Product-Innovation_Book-and-phone-only.jpg Perspectives - We C You - Imagine if the next chapter of the guide helped initiate light mobility around the home: how to comfortably hold & feed the baby and navigate basic tasks simply and safely. Imagine if an adjacent phone app prompted women, or partners to administer the stomach injections on the right schedule. Imagine if the medical compression socks given post C-section resembled lifestyle socks instead. Imagine if those first nights navigating sleep with an abdominal wound were soothed with calming pillow spray and a personalised healing tea blend. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/4db1f58d-1d25-4a6b-9c6c-83472fa65552/image.jpg Perspectives - We C You - Imagine if the guide clearly explained when and what exercise you can do. Imagine if the app initiated a C-section community platform when the women was ready to share and learn from her experience with others. Imagine if we could provide shaped scar strips, curated in different skin tones, to offer protection and reassurance to a delicate area. Imagine if we introduced relaxing bath infusions, at the time it’s safer to take a bath, or a melt in shower version for those without a bath. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/a099b0ab-faec-4ef1-a4e2-d200a7a85516/02_Breakthrough-Product-Innovation_Image-02.jpg Perspectives - We C You - Make it stand out Image credit: Erin Patel http://www.erinpatel.com/ https://www.studioevery.com/perspectives/whyevery monthly 0.5 2023-06-22 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1666351795437-11FG3BQMNI1NSP5PMBO3/StudioEvery27_Edit-001.jpg Perspectives - Why Every? - We care about the ordinary products and services that are woven into everyday routines and patterns: they deserve to be extraordinary, for everyone! We believe that what might seem as simply everyday products, are in fact the heroes in and out of the home. What’s more, we feel they should be accessible and affordable to everyone. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/e49ad42d-3743-4e7b-891c-8cf43b5661d7/Studio+Every_Inclusive+Wheel+4.png Perspectives - Why Every? - Too many people have been excluded for too long. We want to ensure that businesses recognise the power of inclusion. We’re here to tackle the complex challenges of intersectional inclusion, along with sustainable futures, for all. With the power of creativity and a strong dose of positivity, we believe we can drive change and decipher the way ahead. https://www.studioevery.com/perspectives/regenerating-fast-food monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/1674727379385-A79L6AW24GLP0MM7CVLP/03_Strategy-and-Spec-Futures_Web.jpg Perspectives - Regenerating fast-food - We explored this idea with the fast-food industry, speculating a future for both healthier and more sustainable meals together. Whilst veganism has boomed over the turn of the decade, sales of processed plant-based alternative meat products are declining. They are often more expensive than the real thing too. When it comes to people health, plant-based products are lower in saturated fat but are still highly processed with high sodium levels. Image credit: Lee Campbell on Unsplash https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/17573412-6003-4041-888b-e0858087d81f/lee-campbell-ZP1dfOoSEi8-unsplash.jpg Perspectives - Regenerating fast-food - However, when it comes to climate impact, Bath University claims that replacing just 5% of beef consumption in a country the size of Germany with pea protein could reduce CO2 emissions by up to 8 million tonnes a year (1). To put that into context, that is the equivalent of 8 million flights from Frankfurt to New York (2). This demonstrates that small changes to what we eat can have a big impact. There is tension when weighing up planet health, people health, and cost. Can you really have it all? With a challenge so complex, we have broken this down as a series of ideas within the fast-food service space, that could stack up to deliver significant change. Image credit: Lee Campbell on Unsplash https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/35cb6d23-3069-4c48-a854-d9f5395e902c/03_Strategy+and+Spec+Futures_Close+Up_Fries.jpg Perspectives - Regenerating fast-food - With sustainability being such a complex topic to navigate, a helping hand can empower people to choose, feeling more informed about the impact they are having. https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/909f6d51-8706-40b7-865f-383effb7a45a/the-matter-of-food-y3idlWJFFZI-unsplash.jpg Perspectives - Regenerating fast-food - A small addition or exchange of ingredients could have a big impact, as illustrated above with the effect a 5% reduction in beef can have on carbon footprint. In relation to health, gut health has been linked to many benefits such as reduction in depression and anxiety. The key is range and variety, ensuring balance on what is consumed. Whilst we recognise that people don’t necessarily go to fast-food for healthy options, we do believe there is a way to nudge people towards introducing new ingredients in day-to-day meals. The introduction of seeds, pulses, fermented foods such as sauerkraut or kimchi can have a big impact on the microbiome. Not to mention the planet, if meat reduction can happen authentically. Image credit: The Matter of Food on Unsplash https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/b0f15e46-534e-4c20-b3ff-35b57e5eeaf4/jones+food+company.jpg Perspectives - Regenerating fast-food - We believe regenerative farming and agriculture will be necessary to sustain our consumption. This movement is moving beyond niche into the mass market, where McDonald’s UK is three years into a four-year project to follow regenerative guidelines (3) for beef. We must address putting back in what we take out, to regenerate and nourish the earth. Image credit: Jones Food Company, Gloucestershire - UK’s biggest vertical farm https://www.studioevery.com/perspectives/every-identity monthly 0.5 2023-03-29 https://images.squarespace-cdn.com/content/v1/62cdbf06ad511c3b9bdd4647/0e27ab1a-9fc8-4273-bd10-cdfeebfa60e5/Ideation-GIF-prep.gif Perspectives - The Every identity - So we sharpened our pencils! 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