We uncover meaningful insight so products connect with people.
We identify growth opportunities to keep companies relevant.
We create competitive advantage to enable brands to stay ahead.
Building Brand Longevity
We helped a global men's personal care brand explore progressive masculinity to remain relevant for the future.
Engaging with experts helped to inform a future consumer hypothesis, with trends and adjacent categories also informing new steps, tiering and leaps for a roadmap towards 2030: to keep the brand on the front foot as category leaders.
// Strategy
// Value Proposition & Roadmap
Defining the next Sub-Category
We explored an emerging sub-category in USA personal care, where start-ups are rapidly occupying the market.
Using exploration of trends and markets, we uncovered signals and clues, which could be shaped in a way to enable stakeholders to recognise the scale of potential, rather than immediate near-term tactics.
// Strategy & Innovation
// New Category Development
Crafting Sustainable Propositions
We defined the hook to help US consumer make the sustainable choice with a game-changing technology.
By exploring existing data and research we uncovered clear new opportunity spaces to create a ‘pull’ for consumers.
// Strategy & Innovation
// Value Proposition
Building an Innovation Process
We created a framework that would enable teams to think ‘consumer first’ by honing in on a clear insight.
A step-by-step guide to take teams methodically towards framing a value proposition that works for the brand, for people, and for business arriving at something disruptive.
// Innovation
// Innovation Capability
Establishing Brand Narratives
We helped a portfolio of global brands respond to new behaviours to remain competitive and compelling.
Uncovering and establishing new opportunities based on newly discovered behaviours to create new offerings in a crowded category.
// Strategy & Innovation
// Value Proposition
Creating Brand Equity
We defined structural brand equity to reflect a brand’s new positioning, whilst incorporating business constraints into packaging design.
Running in parallel was a strategic future roadmap for physical packaging, to create a clear plan on how to get a pack portfolio closer to sustainability targets for 2030.
// Strategy
// Design Strategy & Packaging Equity Design
Envisaging a Future Format
We defined a disruptive and ownable innovation, identifying the right story to tell.
By unravelling what consumers value with distinct design elements and attributes, we established what design direction the format should head in and how that proposition should be defined.
// Innovation
// Future Format & Design
How we do it:
Defining what’s next.
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Exploring a market to understand gaps & opportunities for a point of differentiation and looking to adjacent or out of category influences to draw inspiration and shape direction.
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Exploring trends and signals that are emerging, to inform what's next.
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Guided discussion with experts around a topic and specialism to influence the direction and opportunity for innovation.
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Connecting the dots to bring several opportunities together to create a big idea to launch opportunities from.
Depicting how to get there.
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Bringing to life what's possible, plausible, probable, or preferable.
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Plotting and detailing the stepping stones from now, to next, to beyond.
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Creating a portrayal of the future to aid the imagination of what's possible.
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Establishing anchor points for multi-functional teams to explore and deliver the same vision.