We deliver insightful direction for brands and bring it to life through bold, credible concepts.
Envisaging a Future Format
We defined a disruptive and ownable innovation, identifying the right story to tell.
By unravelling what consumers value with distinct design elements and attributes, we established what design direction the format should head in and how that proposition should be defined.
→ Opportunity Mapping
→ Idea Generation
→ Co-Creation Workshop
→ Concept Creation & Visualisation
Emotion Driven Packaging
We defined where there were emotional experience opportunities for a brand and how to translate that to its future packaging.
Exploring what mealtimes mean to consumers and gaining perspectives from food and cooking experts to inform the emotional Jobs-To-Be-Done and guiding principles, to add the meaning back into packaging design.
→ Market Understanding
→ Consumer Insight
→ Journey Mapping
→ Expert Engagement
→ Co-Creation Workshop
Driving Growth Spaces
Supporting category growth spaces by demonstrating the role consumer-centric packaging can play.
Establishing category specific packaging themes as a launch pad for innovation and creating ‘lighthouse’ concepts to demonstrate consumer experience & desire and galvanise stakeholders across teams.
→ Market Understanding
→ Trend Analysis
→ Opportunity Mapping
→ Idea Generation
→ Concept Creation & Visualisation
Building Brand Longevity
We helped a global men's personal care brand explore progressive masculinity to remain relevant for the future.
Engaging with experts helped to inform a future consumer hypothesis, with trends and adjacent categories also informing new steps, tiering and leaps for a roadmap towards 2030: to keep the brand on the front foot as category leaders.
→ Market Understanding
→ Trend Analysis
→ Competitive Positioning
→ Expert Engagement
→ Pipeline Definition
→ Proposition Visualisation
Defining a Sub-Category
We explored an emerging sub-category in USA personal care, where start-ups are rapidly occupying the market.
Using exploration of trends and markets, we uncovered signals and clues, which could be shaped in a way to enable stakeholders to recognise the scale of potential, rather than immediate near-term tactics.
→ Marketing Understanding
→ Trend Analysis
→ Opportunity Mapping
Creating Brand Equity
We defined structural brand equity to reflect a brand’s new positioning, whilst incorporating business constraints into packaging design.
Running in parallel was a strategic future roadmap for physical packaging, to create a clear plan on how to get a pack portfolio closer to sustainability targets for 2030.
→ Marketing Understanding
→ Trend Analysis
→ Idea Generation
→ Pipeline Definition
→ Concept Creation
→ Pipeline Visualisation
How we work
Discover
Understanding people, markets and future signals.
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Deep qualitative and quantitative understanding of needs, tensions and behaviours.
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Category, channel and competitive landscape analysis.
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Identifying emerging cultural, behavioural and category shifts.
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Visualising moments, needs and opportunities across the end-to-end journey.
Define
Translating insight into clear opportunity and direction.
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Identifying and prioritising the most valuable spaces for innovation.
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Clarifying how brands can win and differentiate.
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Shaping thinking through specialist and topic expertise.
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Structuring ideas into a clear, actionable innovation roadmap.
Depict
Bringing opportunities to life.
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Creating a breadth of bold, relevant innovation ideas.
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Turning ideas into compelling, consumer-ready concepts.
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Building and refining ideas collaboratively with teams and partners.
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Making innovation tangible through clear product and packaging expressions.