We have experience working with some of the best known and loved global brands over two decades.
Kelly Dawson
Strategy Partner
Motivated by the role that ordinary products can have in everyday lives.
Formerly Head of Strategy, Insight & Innovation at KD, working on visionary, strategic and tactical projects.
Previously a Design Partner at Unilever working on circular economy packaging challenges and long-term horizons, considering the implications of global forces such as water shortage, urbanisation, and technology growth.
Niall McRiner
Design Partner
Motivated to address how many people are excluded from everyday products & services, by balancing functional excellence, emotional resonance and societal relevance.
Formerly Head of Design at KD, working on challenges in need of macro-level strategy, through to crafted design details and everything in-between.
Previously a 3D Design Director at Echo Brand Design, ensuring brands delivered purposeful, insightful and responsible consumer experiences.
What we mean by everyday.
The ordinary products and services that are woven into everyday routines and patterns.
Remove any of these products or services and their impact would be felt. Better still, if they’re elevated, then it can be meaningful for the people who use them and the companies that provide the them.
Who we mean by everyone.
Well, everyone. The girls, the guys, the gays, the straights and theys. The young, the old, the middle-aged. The global majority, any minority. The middle-income earner, the lower-income earner. Those of all abilities.
Too many people have been excluded for too long. We want to ensure that businesses recognise the power of inclusion.
What we care about.
There are 4 topics that mean a lot to us.
As we've entered a pivotal decade for society and the climate, we want to address the challenges of inclusivity & sustainability by embracing positivity & creativity.
How are we different?
We are a strategist that understands design and a designer that thinks strategically. We define the way ahead and then depict it, providing direction and keeping brands relevant.
We offer big agency experience and quality, with agility and openness.