Our creativity is informed by insight. Engaging with people is invaluable to ensure that something new to the world will be relevant and resonate. Research is a fundamental to what we do, to help shape, inform and guide innovation.

We continued our commitment in 2024 at Studio Every, to give our time to two charities. We gave our time away for free to Adoption UK and Sustrans.

We’ve compiled some emerging spaces that brands are leveraging and have caught our attention in 2025.

These are topics that aren’t treading back over old ground - they are harnessing fresh behaviours, knowledge and desires.

Talking to experts can provide new perspectives and provide valuable insights.

Experts speak to hundreds of people in their domain. That one conversation is a gateway to years of observations and learnings.

We caught up with Ed Sims, Design Team Lead at femtech startup, Elvie (acquired by Willow), to discuss the topic of everyday experiences, and what can influence our engagement with brands.

We caught up with Amit Arora, Global Sustainability Design Manager at Haleon, to hear more about how sustainable design has climbed the agenda, and how planet health and people health are intrinsically linked.

We caught up with Ajita Chamberlin, Group Sustainability Manager at Colart, to hear more about how this art materials company has focused on making improvements for the planet over the last decade and how sustainability has become embedded into their strategy.

We explored Milan Design Week to inspire and energise with creativity. Here are our highlights from the event from Samsung, IKEA, Nespresso, & Melior Design.

We caught up with Tom Domen, ex-Ecover + Method Global Head of Long-Term Innovation for almost two decades. He is now an independent innovation and sustainability consultant, and keynote speaker.

It was our privilege to chat with Bryce Johnson, the Inclusive Lead at Microsoft - an organisation forging ahead with its approach to inclusive design.

Bryce was a co-founder of Microsoft’s Inclusive Tech Lab and one of the co-inventors of the Xbox Adaptive Controller.

We define where brands should go next, then depict how to get there.

But what do we mean by depicting?

We define where brands should go next, then depict how to get there.
But what do we mean by defining?

Think of definition as a boundary, a narrower remit in which to explore and focus. It’s a form of direction setting to investigate an avenue further. An innovation playground.

We wanted to understand how inclusive design is approached outside of product and packaging innovation, so we chatted with experienced architect Andrew Fifield on how buildings are designed for inclusion.

At Studio Every, we explored the idea of ‘overcoming the hurdle’ to online banking. As more and more services digitise, people who are less tech-savvy are getting left behind.

Everyday services are transforming, calling on new ways to carry out something that was once familiar and trusted.

We made a commitment when we started Studio Every, to give our time to two charities.

More specifically, two weeks, for two charities. Our pledge for 2023. For one month over the year, we would down tools for clients and focus our attention on new challenges for charity.

We caught up with Rogue Oat. A new oat milk brand, making waves in the alt-milk market. Unexpectedly, Rogue Oat is an idea that stems from a dairy farm. To the founders, plant-based eating couldn’t be ignored, and where the future of British farming fits into that story.

Strategic futures: turn a long-term goal into an actionable strategy.

No-one can predict the future. But signals and clues can create a path ahead, and enable you to speculate and plan for the future.

There has never been a time so right for a long-term view on brand futures.

Leo Young founder of Good Nugget talks to Studio Every about diversity in the creative industry, how to make the most impact and what’s next for the social enterprise.

Jade Smith from Royal School for Blind, and para-athlete talks to Studio Every about her views on the role of technology for those with sight-loss and visual impairment and how braille has an integral role still to play in everyday life.

We recently attended Hiut Denim’s Makers & Mavericks in Cardigan, Wales. Home of the Do Lectures, the town is a hotbed of creativity. This years event was a series of workshops and talks, centred around the theme of ‘This Works’.