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Modern Masculinity report.

Masculinity is shifting.

We’ve been exploring Modern Masculinity and what it could mean for brands.

Our latest thinking spans the following and more:

• How masculinity isn’t being rejected, it’s being redefined.

• When authenticity replaces external validation.

• Why community and connection are becoming critical, not optional.

• What these shifts mean for brands in food, beverages, personal care and beyond.

Want to learn more?