What if a train station could embody a city’s spirit and values?
Imagine if a train station became a focal point for a city, rather than somewhere we simply pass through. Somewhere that can portray a city’s identity and make people feel connected to a place - not just be a venue that helps you move through a place.

image credit: Uncommon - Coventry city of culture

Rebekah Lloyd chats to Kelly Dawson, about why she started This Independent Life, how she is empowering women, and why we need more collaboration to address the lack of support for endometriosis.

Is it the beginning of the end for physical packaging equity?

We visited Packaging Innovations at the NEC this year and attended some compelling talks by Dizzie, Innocent Drinks and the brand agency JDO.

Making post-caesarean care more wonderful
Imagine if we could re-address how we care for women approaching and recovering from a C-section. What if we could make things more considered, or even more wonderful? Rather than expecting them to continue in a typical post-partum pattern, why not acknowledge the extraordinary, and at times, unwanted circumstances they’ve been through?

We care about the ordinary products and services that are woven into everyday routines and patterns: they deserve to be extraordinary, for everyone!

Making sustainable options enjoyable and affordable
Imagine if making sustainable food choices became easier, rather than a compromise. What if options were available that enable families to enjoy an affordable, guilt-free meal that shifts the needle in sustainability, helping us all to do our bit, one step at a time?

Our logo and branding
How we’ve chosen to show up and what it says about us.

We were well aware that when a new company sets up, there’s immediate reaction to the name and in particular the logo. Whether conscious or sub-conscious, it can leave a lasting impression.