We deliver insightful direction for brands and bring it to life through bold, credible concepts.
Envisaging a Future Format
We defined a disruptive and ownable innovation, identifying the right story to tell.
By unravelling what consumers value with distinct design elements and attributes, we established what design direction the format should head in and how that proposition should be defined.
→ Opportunity Mapping
→ Idea Generation
→ Co-Creation Workshop
→ Concept Creation & Visualisation
Building Brand Longevity
We helped a global men's personal care brand explore progressive masculinity to remain relevant for the future.
Engaging with experts helped to inform a future consumer hypothesis, with trends and adjacent categories also informing new steps, tiering and leaps for a roadmap towards 2030: to keep the brand on the front foot as category leaders.
→ Market Understanding
→ Trend Analysis
→ Competitive Positioning
→ Expert Engagement
→ Pipeline Definition
→ Proposition Visualisation
Defining the next Sub-Category
We explored an emerging sub-category in USA personal care, where start-ups are rapidly occupying the market.
Using exploration of trends and markets, we uncovered signals and clues, which could be shaped in a way to enable stakeholders to recognise the scale of potential, rather than immediate near-term tactics.
→ Marketing Understanding
→ Trend Analysis
→ Opportunity Mapping
Crafting Sustainable Propositions
We defined the hook to help US consumer make the sustainable choice with a game-changing technology.
By exploring existing data and research we uncovered clear new opportunity spaces to create a ‘pull’ for consumers.
→ Market Understanding
→ Trend Analysis
→ Competitive Positioning
→ Proposition Visualisation
Building an Innovation Process
We created a framework that would enable teams to think ‘consumer first’ by honing in on a clear insight.
A step-by-step guide to take teams methodically towards framing a value proposition that works for the brand, for people, and for business arriving at something disruptive.
→ Capability Framework
→ Co-Creation Workshop
Establishing Brand Narratives
We helped a portfolio of global brands respond to new behaviours to remain competitive and compelling.
Uncovering and establishing new opportunities based on newly discovered behaviours to create new offerings in a crowded category.
→ Trend Analysis
→ Competitive Positioning
→ Journey Mapping
→ Proposition Visualisation
Creating Brand Equity
We defined structural brand equity to reflect a brand’s new positioning, whilst incorporating business constraints into packaging design.
Running in parallel was a strategic future roadmap for physical packaging, to create a clear plan on how to get a pack portfolio closer to sustainability targets for 2030.
→ Marketing Understanding
→ Trend Analysis
→ Idea Generation
→ Pipeline Definition
→ Concept Creation
→ Pipeline Visualisation
How we work
Discover
Understanding people, markets and future signals.
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Deep qualitative and quantitative understanding of needs, tensions and behaviours.
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Category, channel and competitive landscape analysis.
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Identifying emerging cultural, behavioural and category shifts.
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Visualising moments, needs and opportunities across the end-to-end journey.
Define
Translating insight into clear opportunity and direction.
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Identifying and prioritising the most valuable spaces for innovation.
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Clarifying how brands can win and differentiate.
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Shaping thinking through specialist and topic expertise.
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Structuring ideas into a clear, actionable innovation roadmap.
Depict
Bringing opportunities to life.
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Creating a breadth of bold, relevant innovation ideas.
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Turning ideas into compelling, consumer-ready concepts.
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Building and refining ideas collaboratively with teams and partners.
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Making innovation tangible through clear product and packaging expressions.